Cookie Policy
Cookies Policy
1. Introduction
At Merki Market , we use cookies and other similar technologies to improve your user experience and ensure the proper functioning of our website. In accordance with Law 34/2002 on Information Society Services and Electronic Commerce (LSSICE), Regulation (EU) 2016/679 General Data Protection Regulation (GDPR), and Organic Law 3/2018 on Data Protection and Guarantee of Digital Rights (LOPDGDD), it is necessary to obtain the user's explicit consent for the use of certain cookies before they browse our site.
2. What are cookies?
Cookies are small text files that are stored on a user's device when they access certain websites. They allow these sites to remember information about the user's visit, such as their preferences, language settings, items in their shopping cart, etc., to improve navigation and offer personalized services.
3. Types of cookies used
We use the following types of cookies on our website:
● Technical and Functional Cookies: Necessary for browsing and using the different options or services we offer, such as access to secure areas, remembering items in a shopping cart, or providing services requested by the user.
● Analytical Cookies: These cookies allow us to analyze user behavior on our website to improve our services and user experience. They collect anonymous data about traffic, most visited pages, and user actions on the site.
● Advertising Cookies: Used to manage the website's advertising spaces as effectively as possible, adapting the ad content to the content of the requested service or to the user's use of our site.
● Behavioral Advertising Cookies: These collect information about the user's preferences and choices in order to show them relevant advertising according to their interests.
● Social Media Cookies: These facilitate user interaction with social media platforms such as Facebook, Twitter, Instagram, etc., and allow sharing website content with friends and contacts.
4. Cookie management and configuration
You can manage and configure our website's cookies through the available settings panel. Additionally, most browsers allow users to control cookie usage through their browser settings. The steps for managing cookies in the most common browsers are described below:
● Delete cookies: You can delete all cookies stored in your browser through your browsing history. This may also delete your login preferences for certain websites.
● Blocking cookies: Most browsers allow you to block cookies, which may require manual adjustments each time you visit a site.
● Specific cookie management: Configure your preferences to accept or reject site-specific cookies.
5. Data Retention Period using Cookies.
The retention periods for data collected through cookies vary depending on their type and purpose:
● Technical and functional cookies: - Duration: Session cookies (deleted when the browser is closed) or up to 1 year - Data: Language settings, display preferences, shopping cart.
● Analytical cookies (Google Analytics): - Duration: 24 months from the last update - Data: Aggregated and anonymized information about browsing and use of the site.
● Behavioral advertising cookies: - Duration: Between 6 and 24 months depending on the provider - Google Ads: up to 24 months - Facebook Pixel: up to 180 days - Data: Interests, browsing behavior, interactions with ads.
● Social media cookies: - Duration: Varies depending on the social network (between 6 months and 2 years) - Data: Interactions with social content, shares. The personal data collected will be kept for the time necessary to fulfill the purposes for which it was collected and, in any case, for the applicable legal limitation periods (generally between 3 and 6 years according to Spanish law). After these periods have elapsed, the data will be securely deleted or anonymized for statistical purposes.
6. Recipients of Data Collected through Cookies.
Personal data obtained through cookies may be communicated to the following recipients or categories of recipients:
● First-party cookies: Data is stored on our servers managed by Shopify Inc., our e-commerce platform provider.
● Web analytics service providers: - Google Analytics (Google LLC): For statistical analysis of web traffic - Purpose: Measurement of audience and user behavior.
● Advertising and social media providers : - Meta Platforms Inc. (Facebook/Instagram): Behavioral advertising cookies - Google LLC (Google Ads): Remarketing and advertising cookies - Pinterest Inc.: Advertising tracking cookies - LinkedIn Corporation: Professional tracking cookies.
● Payment service providers: - Sequra (as seen on their website): Processing of installment payments - Payment gateways that process information securely.
● Communication providers: - WhatsApp (Meta Platforms Inc.): For customer service chat.
● Other technical providers: - Hosting and cloud storage services - CDN (Content Delivery Network) providers - Web security services All these recipients act as data processors under instructions from Yaurimeka SLU and are subject to contracts that guarantee the confidentiality and security of the data in accordance with Article 28 of the GDPR.
7. Processing of personal data and user rights
The use of cookies may involve the processing of personal data. In this regard, Merki Market guarantees that data processing will be carried out in accordance with current data protection regulations. You can exercise your rights of access, rectification, erasure, restriction of processing, data portability, and objection by contacting us. contact@merkimarket.com or by reviewing our [Privacy Policy].
8. Automated Decisions and Profiling
● Commercial profiling: Merki Market uses cookies, especially behavioral advertising cookies, to create commercial profiles based on: - Products viewed in our store - Product categories viewed (bathroom, kitchen, decoration, etc.) - Purchase history (if registered) - Browsing behavior (pages visited, time spent) - Interactions with advertisements Logic applied: The collected data is analyzed using algorithms from our providers (Google Analytics, Facebook Pixel) that identify user behavior patterns and preferences to: 1. Display personalized products and offers 2. Send relevant product recommendations 3. Optimize the shopping experience 4. Display personalized advertising on other platforms Importance and consequences: - Profiles allow us to offer you more relevant content and products - You may receive personalized advertising based on your interests - We do not make automated decisions that produce legal effects concerning you or similarly significantly affect you (Art. 22.1 GDPR) - Profiles are NOT used to deny services or modify prices Rights: In accordance with Article 21 of the GDPR, you have the right to object at any time to the processing of your personal data for direct marketing purposes, including profiling related to such direct marketing. You can exercise this right by: - Rejecting advertising cookies in our settings panel - Contacting us at: contacto@merkimarket.com - Configuring your advertising preferences on Google and Facebook.
● Automated decisions: Merki Market does NOT make decisions based solely on automated processing, including profiling, which produce legal effects concerning you or similarly significantly affect you, as contemplated in Article 22 of the GDPR.
9. Third-party cookies
This website may use third-party cookies to improve our services. These third parties, such as Google Analytics, Facebook, or LinkedIn, may collect anonymous information about your use of our website. We recommend reviewing their privacy policies to learn how they handle this data.
10. Changes to the Cookie Policy
We reserve the right to modify this Cookie Policy to adapt it to future legislative developments, case law, or industry practices. Any changes will be published on our website.
11. Contact
For more information about the use of cookies on our website or how to manage them, please feel free to contact us at contacto@merkimarket.com